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E-commerceEurope · 8 months · Illustrative

A composable replatform that holds up on peak trading days

An illustrative scenario showing how a multi-region retailer could move to a composable storefront and stabilise checkout under campaign load.

Illustrative solution scenario, not a client engagement.

Improved checkout conversion

More consistent page performance at peak

One shared codebase across markets instead of forks

The challenge

What was breaking.

The storefront, CMS and promotions logic are welded into one deployment, so a merchandising change requires a full release and campaign traffic can take checkout down with it.

Six market storefronts each carry local tax, language and payment rules maintained as forked code.

Our approach

How we delivered it.

01

Composable architecture

Storefront, content, search and checkout become independently deployable services behind an edge layer.

02

Edge rendering and caching

Category and product pages render at the edge with stale-while-revalidate, keeping origin load flat during spikes.

03

Market configuration, not forks

Tax, currency, language and payment behaviour move into configuration shared across all markets.

04

Checkout instrumentation

Funnel telemetry exposes where customers drop off, and each fix is validated before wider rollout.

Services applied

The team on this work.

  • Web Development
  • Cloud & DevOps
  • UI/UX Design

Technology

What it runs on.

  • React
  • TypeScript
  • GraphQL
  • Redis
  • GCP
  • Kubernetes

Tell us what needs to ship.

A 30-minute call with the engineers who would run the work — not an account manager.

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